Email Marketing: Platforms, Campaigns, and Automation
Reviews, comparisons, and practical materials about email marketing platforms, campaign automation, and customer base management.
This page brings together materials about email marketing: reviews of popular platforms, service comparisons, tips on campaign automation, and guidance on working with subscribers.
What you will find in this section
- reviews of Mailchimp and other email marketing platforms;
- roundups of tools for email campaigns, segmentation, and automation;
- materials about welcome sequences, regular newsletters, audience retention, and subscriber base growth.
Main Materials in This Section
Mailchimp – Review of the Email Marketing Platform
Mailchimp is one of the best-known tools for email marketing. It is often used by small companies, content projects, online stores, and teams that need to launch email campaigns without a long or complicated setup. The main idea behind Mailchimp is simple...
SendPulse Review: Email, SMS, and Chatbots in One Service
SendPulse is a marketing communication platform where teams can work with several channels at once: email, SMS, chatbots, push notifications, and basic automation. It is often chosen by companies that do not want to build a separate stack of tools for...
Best Email Marketing Services for Startups in 2026
A startup rarely needs just a tool for sending emails. At an early stage, email marketing usually covers several tasks at once: onboarding new users, bringing inactive users back, nurturing leads, sending product updates, and understanding which audience...
How to Automate Business Processes: Step-by-Step Guide 2026
Business process automation is not about “replacing people with buttons”. Good automation removes manual routine, reduces mistakes, and helps a team complete repeated tasks faster. But there is one important point: automation works well only when the...
Email Marketing Materials
What to Check Before Buying a CRM
CRM systems are often bought too quickly: a team looks at a ranking, compares a few plans, likes the interface, sees a familiar brand, and pays for the subscription. Then a month later it turns out that managers do not use the system, important features...
How to Build a Lead Management System for a Small Business
Lead management in a small business often depends on manual control: someone writes in a messenger, someone submits a website form, someone calls, and someone comes through a referral. When there are only a few requests, this feels normal. But as soon as...
How to Describe the Sales Process Before Implementing a CRM
It is better to implement a CRM not by choosing a service first, but by describing the real sales process. Otherwise, a company risks buying a good tool and moving the same chaos into it: unclear stages, lost requests, manual follow-ups, duplicate...